Revenue Marketing Lead

Demand Generation, Website, Product Marketing & Pipeline Growth

Contract type: Permanent contract (CDI), full-time position

Compensation: €60k-75k total package

• €50k-55k fixed salary

• €10k-20k variable compensation based on performance

Equity: BSPCE package available
Start date: ASAP

Work setup: On-site first culture, with 1 remote day per week
Location: Marseille preferred, Paris possible

Role

Meteoria is looking for a Revenue Marketing Lead to turn market education into qualified pipeline and measurable revenue.

You will own our revenue marketing engine across demand generation, website conversion, ABM, webinars, nurturing, paid acquisition and product marketing. This is a hands-on role for someone who can define the strategy, execute fast and work closely with Sales to improve lead quality, pipeline and conversion.

Responsibilities

• Build and execute demand generation campaigns across email, LinkedIn, webinars, content, ABM, retargeting and outbound marketing.

• Own the website as a conversion engine: messaging, landing pages, funnels, CRO, forms, tracking and campaign performance.

• Own product marketing: positioning, personas, use cases, offers, product launches, battlecards and objection handling.

• Turn Meteoria’s category narrative — AI Visibility, GEO and brand reputation in AI answers — into clear campaigns and commercial assets.

• Manage acquisition budgets across paid, campaigns, content amplification, webinars and lead generation initiatives.

• Work closely with Sales to improve lead quality, sales handoff, opportunity creation and pipeline conversion.

• Build and optimize nurturing flows from lead capture to sales handoff.

• Coordinate with Content, Communication, Branding, RevOps and Partner Marketing to maximize campaign performance.

• Analyze performance and continuously improve conversion rates, pipeline quality, CAC efficiency and campaign ROI.

• Package new product capabilities into compelling go-to-market messages and launch assets.

Profile

• 5+ years in B2B SaaS demand generation, revenue marketing, growth marketing or product marketing.

• Strong experience generating qualified pipeline, not just leads.

• Comfortable owning website conversion, campaigns, ABM, paid acquisition and product marketing.

• Able to translate complex products into clear business value and high-converting messaging.

• Strong understanding of CRM, attribution, funnel metrics, campaign reporting and marketing budget allocation.

• Experience with Martech, SEO, AI, data, analytics or enterprise SaaS is a strong plus.

• Hands-on, structured, fast-moving and highly business-oriented.

• Comfortable working closely with Sales and challenging lead quality, ICP fit and pipeline performance.

Success Metrics

• Marketing-sourced pipeline.

• Marketing-influenced pipeline.

• Qualified meetings and opportunities generated.

• Website conversion rate.

• MQL → SQL → Opportunity conversion.

• Campaign ROI and cost per qualified opportunity.

• CAC efficiency and budget allocation.

• Sales adoption of product marketing assets.

• Contribution to closed-won revenue.

Contact: [email protected]